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Rock'n'Roll Era (Time-Life Music) : ウィキペディア英語版
The Rock'n'Roll Era (Time-Life Music)
The Rock'n'Roll Era was a 53-volume series issued by Time-Life during the late 1980s and early 1990s, spotlighting songs from the early years of the rock and roll era, primarily the pre-Beatles era of 1954-1964. The first major and successful rock music-intensive subscription music series released by Time-Life, songs on the series included music heard on mainstream contemporary hit radio stations of the late 1950s and early to mid-1960s.
The volumes in "The Rock'n'Roll Era" series covered a specific time period, including single years in some volumes and parts of a given decade in others. Each volume was issued on a 2-LP vinyl record set, compact disc or cassette. Individual volumes generally contained anywhere from 21 to 25 tracks each (22 tracks being typical, and the 40-track 2-disc "Dick Clark's Rock 'n' Roll Christmas" being the only exception), and represented the highlighted time period's most popular and noteworthy tracks. Also included was a booklet, containing liner notes written by some of the most respected historians of the genre, photographs of the artists, and information on the songs (writers, performers and peak position on ''Billboard magazines Hot 100 chart (or other charts as appropriate)).
==History==
Time-Life, which had been offering books as part of its subscription media offerings since 1961, began offering music the next year. Virtually all of the series issued for the first 20 years catered to adults with high-culture and/or conservative music tastes: classical, jazz, swing and orchestral music; and the music of operas and Broadway theatre. Whenever popular music was offered in a subscription series, the music was usually either from big band-era and/or pre-1955 adult standard-era performers, including Guy Lombardo, Louis Armstrong, Bing Crosby, Perry Como and Patti Page. Although two country music-intensive series were also issued during the early- and mid-1980s, nothing resembling rock music had been offered until "The Rock'n'Roll Era."
"The Rock 'n' Roll Era" was Time-Life's first foray into rock and post-1955 music. First offered in the spring of 1986, the series was targeted to adults who — now in their late 30s and early 40s — grew up on music of the late 1950s and early 1960s.
Each volume in "The Rock'n'Roll Era" focused on a particular year (in this case, 1955 through 1964), a stylistic trend or particular artist influential in rock music; of the latter, seven such artists (Elvis Presley, The Supremes, The Beach Boys, The Everly Brothers, Frankie Valli & The Four Seasons, Roy Orbison, and Ricky Nelson) had volumes of exclusively their material. The songs were said to be the original hit recording by the original artist (although this wasn't always true on early pressings of the early albums in the series), and the most important and popular songs from the period or subject featured.
"The Rock'n'Roll Era" was advertised in television, magazine, newspaper and direct-mail advertisements. The series was available by subscription (by calling a 1-800 number); those who purchased the series in that fashion received a new volume roughly every other month (on the format of their choice), and had the option of keeping the volumes they wanted; compact discs were issued starting in 1987, and 2-LP record sets of new volumes were issued through 1990, after which only compact discs and cassettes were available.
Key selling points of "The Rock'n'Roll Era" included:
* Each track being the original hit recording by the original artist as opposed to being "re-recordings" (usually, new or latter-day stereo recordings of songs when licensing or the original master of a desired song was unavailable).
* The songs were digitally remastered and transferred to the desired format.
* The most popular and desired songs that customers were looking for could be found in a single collection at a far lesser price. The ads pointed out that customers would spend far more money to purchase albums that contained only a few desired tracks, thereby leaving the customer with many more lesser-quality and less-desired, lower-charting and less-enduring songs.
"The Rock'n'Roll Era" series was a big success, and was still offered on a subscription basis at least as late as 2002. By the time the final volume was issued in 1996 (titled ''The Great Rock 'n' Roll Instrumentals''), more than 50 different volumes (including two Christmas albums) had been released. Afterward, Time-Life released more pop music-intensive series, including "Classic Rock," "Sounds of the Seventies," "Sounds of the Eighties," "Your Hit Parade" (a series featuring popular music of the 1940s through early 1960s) and "Super Hits." (Similar series targeted towards country music fans—among them, "Country USA" and "Contemporary Country and "Classic Country"—were also issued and were major sales successes.) These later series used many of the same hallmarks as "The Rock'n'Roll Era": liner notes, 22 songs per album, and so forth.
"The Rock'n'Roll Era" was discontinued in the mid-2000s, and has since been replaced by various newer series.
In the late 1990s, Time-Life picked up on the success of "The Rock'n'Roll Era" and multiple other series by issuing special versions of the series for retail sale. Often, these box sets – each containing three CDs or cassettes of 12 songs each, housed in a cardboard box and with artwork resembling those used with the original volumes – were sold at discount stores at a considerably lower price than it would cost to acquire many of the most sought-after and popular songs included in the series. For "The Rock'n'Roll Era," four such box sets were issued: ''The Rock n' Roll Era: Greatest Hits'' (two volumes), ''The Rock n' Roll Era - One Hit Wonders of the '50s & '60s'', and ''The Rock n' Roll Era - Senior Prom: Greatest Hits''; additionally, there was a Christmas three-CD/cassette box set, called ''The Rock n' Roll Era Christmas Hits''.

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